Icon Complex is home to the latest fashion & retail shops in Hobart Tasmania, with many popular brands not found anywhere else in the state.

The design language in this projects was to established the use of strong typography and impactful photography to bring the shopping mall ideals closer to Tasmanian customers.

In this project, I've been involved from the inception to the final delivery. We have a tight collaboration and strong working relationship with the internal team (project manager, developers, marketing team). A consistent client involvement was also essential to the success of the project.

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Salamanca Fresh